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Chivalrous Chocolate Pricing: The Anthon Berg Generous Store Accepts Good Deeds as Payment

March 21, 2012

Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. We would like to help change that trend, by doing something more than just giving chocolate.

For one day only, Anthon Berg opened “The Generous Store”. It was the world’s first chocolate shop where you couldn’t pay with cash or card, but the promise of a generous deed to a friend or loved one. If you did not make it to the shop, visit where the generosity continues.

The music to this film is from the energetic Danish trio of girls Nelson Cam. For further information and the original song, visit

Visit Anthon Berg at or


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