“Honest Logos” Viktor Hertz
January 10, 2012
— consumption, graphic designer, graphic logos, hertz, logos project, personal habits
viktor hertz is a swedish graphic designer whose ‘honest logos’ project, really tells it like it is. the idea behind the re-appropriated graphics,
are hertz’s means of revealing the actual content and truth behind the company at hand and its products. as of recent,
the designer has developed ten new logos to add to the first series he created. in the wake of ‘revealing the truth’, the new logos also give us
a chance to reflect on our own personal habits of consumption.