Gucci Made to Measure, James Franco.
November 3, 2011
The Made to Measure service offers nearly 82 textiles which allow for 178 possible combinations of color and fabrics — like wool, cashmere and mohair in gray, navy blue and brown; or silk satin, velvet and even baby llama for evening. There are also 26 textiles to choose from for shirts, and shoes are available, too: customers can select the material, color and width and even have them embossed with initials. The suits — which take four to six weeks to produce — come in a special garment bag, complete with wooden hanger.
The swank service will be rolled out around the world in November, and will be available in Milan, Rome, Paris, London, New York, Beverly Hills, Tokyo, Hong Kong, Beijing and Sydney boutiques by the end of the year.
Franco’s campaign, called “All the World’s a Stage,” was shot at Rome’s Cinecittà by French photographer Nathaniel Goldberg. And the collaboration was natural: Franco has worn several bespoke Gucci suits in the past and sported Made to Measure looks while hosting the Oscars in March.